What is Product Bundling? A Guide for Shopify Merchants

If you run an online store, you’ve probably heard of product bundling. But what exactly is it, and how can it help you grow your sales without increasing your ad spend?

In this article, we’ll explain what product bundling is, why it works, the most common types of bundles, and how you can use AI to build better bundles faster.

What is Product Bundling?

Product bundling is the practice of offering two or more products together as a single package, usually at a discounted price. Instead of selling each item separately, you group them into a deal.

Examples include:

• A “Buy One, Get One” offer (BOGO)

• A skincare bundle with cleanser, toner, and moisturizer

• A frequently bought together combo of socks and underwear

Bundling is a proven way to increase your average order value (AOV) and improve your store’s profitability.

Why Use Bundling in Your Shopify Store?

Here are some of the main benefits of bundling:

Bundling works well in many industries, including fashion, beauty, electronics, and health products.

Common Types of Product Bundles

There are several ways to approach bundling based on your product catalog and customer behavior.

1. Frequently Bought Together
   Combine items that are often purchased in the same order, such as a t-shirt and matching shorts.

2. BOGO (Buy One Get One)
   Encourage customers to buy more by offering a free or discounted product with a qualifying purchase.

3. Volume Discount Bundles
   Offer a better price when customers buy multiple units, like 3 for $25 instead of $30.

4. Themed or Seasonal Bundles
   Create product sets around holidays, trends, or use cases, such as a “Winter Essentials Pack.”

5. Mix and Match
   Let customers choose any combination from a set group of products, offering a discount for buying multiple items.

Why Manual Bundling is Difficult

Creating effective bundles manually can be time-consuming and risky. Common challenges include:

• Not knowing which products actually sell well together

• Spending hours digging through order history to find patterns

• Struggling to price bundles in a way that protects margins

• Using generic bundles that do not match real customer behavior

These problems often result in bundles that do not perform as well as they could.

How AI Makes Bundling Smarter

AI-powered tools like Metrixon help you create data-driven bundles by analyzing your store’s actual performance.

The system looks at:

• Products that frequently appear together in past orders

• Their impact on high-value purchases

• Discount strategies that maintain profit margins

• Customer behavior and product variety

Based on this analysis, Metrixon suggests high-performing bundles and recommends the best discount types and messaging for each. You can apply these directly or fine-tune them for your brand.

Start Building Smart Bundles Today

Product bundling is one of the simplest and most effective ways to increase your AOV and drive more revenue from your existing traffic.

Instead of guessing what might work, let AI guide you based on real data from your store.

Get started:

• Visit our AI Bundling Landing Page to understand how it works

• Try the Dashboard and upload your orders

• See top bundle suggestions, reasons behind each one, and the confidence level

Whether you’re a solo founder or an experienced team, Metrixon gives you the tools to launch high-converting product bundles quickly and with full control.